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Retail first, agency second
Allie studied retail merchandising and consumer behavior at the University of Minnesota. We know what makes someone reach for one thing over another on a shelf — and we translate that online.
Bold Brands.
Marketing That Sells.
Posting is easy. Selling is the job. We move people from scrolling to spending.
Now playing
Social media strategy you can actually see
Content plans · B-roll days · Community · Reporting
Why clients stay
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Nothing pulled off a shelf
Every plan starts with your business, your competitors and how your buyers actually behave. You will never be handed a recycled strategy deck with your logo dropped on it.
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You know who is on your account
A small team means you talk to the person doing the work, not an account manager relaying messages. Nothing about your brand gets guessed at.
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Numbers with the truth attached
Monthly reporting in plain English — including what missed, why we think it missed, and what we are changing next month because of it.
In Their Words
What clients say about working with us
Took a huge load off my plate
“Allie was terrific to work with. She was responsive to my needs and last minute changes and did a quick pivot in those moments. It was evident to me that she takes pride in her work and wants her clients to be satisfied. Allie took a huge load off my plate with managing my content, editing my reels and creating feed assets. She is detail oriented and works autonomously which is really important to me as a busy type A entrepreneur. I would highly recommend Allie to anyone who's looking for a creative to manage or assist with your social media marketing.”
She reached out at the perfect time
“Allie's team have been lifesavers. She reached out at the perfect time, as I was transitioning employees and needed support on creative work as well as communication with leads. She's been an absolute joy to work with. She's communicative, professional, enthusiastic, and detail-oriented. With her help, I have saved time, brought new leads into my community, and expanded my capacity to grow my business. I'm so grateful for Allie.”
There is nothing she can’t do
“Allie has been incredibly helpful for me in building my business. She picks up any task I give her and executes promptly and flawlessly. She has been instrumental in helping me plan out an upcoming launch as well as some other random tasks — I feel like there's nothing she can't do. Running my business has been so much easier with Allie by my side!”
She understood my mission
“I have been working with Allie for 3 months. I loved how detailed she was in understanding my mission, my goals and who I am as a mom, and woman! She was so great at helping me design and develop my brand as well and helping me to create a bigger vision for my mission to help moms! So excited to continue to work with her and the Be Social Honey brand! Allie is so patient and diligent to make sure that you and your brand both align!”
Seamless and stress-free
“Working with Allie was a fantastic experience! We especially loved how flexible and adaptable she was with creating a social media workflow that aligned perfectly with our lifestyle and creative preferences. This made the entire process feel seamless and stress-free, which was really important to us as parents who are running 2 different businesses. Allie helped us establish a social media presence for our new brand that we're truly proud of. And her positive energy and enthusiasm made every step feel really enjoyable!”
She really listens to you
“Allie really listens to you and creates something so beautiful. She has an amazing energy that really aligns with what I want for my business.”
By The Numbers
Six years of marketing, by the numbers
Services
Social media packages made easy
01
The Audit
$675 · one-time
Full profile and content review across every active platform, competitor comparison, Google Business Profile optimization list and a prioritized action list you can run yourself.
From overlooked to overbooked.
02
The Content Plan
$950 / month
A monthly calendar with 30 days of concepts and captions, content pillars built on your brand voice, hashtag and keyword direction, and a branded Canva template set for your team.
You publish, we plan.
03
Full Management
from $1,650 / month
Everything in The Content Plan, plus 4–5 posts a week across two platforms — usually Instagram and Facebook, or TikTok — content production and editing, scheduling, community management, email newsletters and a monthly reporting call.
We handle the posts, you focus on the passion.
04
The Embed Partnership
custom scope
Marketing leadership without the full-time hire. Positioning, campaign and launch planning, team direction, and the calls that need someone senior in the room.
All the strategy, none of the salary.
Selected work
Six years of social media work
Keep scrolling — the shelf moves sideways.
Inside The Work
What your retainer covers
Every engagement is staffed with the disciplines it actually needs. Nothing padded, nothing billed for twice.
01
Strategy & Positioning
Where you sit in your market, what you lead with, and which offer goes first. We map your competitors, find the gap nobody is filling, and build the positioning that makes every other decision obvious.
02
Content & Copy
Hooks and captions written to make someone stop, not to fill a calendar. Every post has one job — catch attention, build trust, or ask for the sale. We write to the buyer, not to the algorithm.
03
Community Management
Comments and DMs answered like a person is behind them. Because one is. We reply in your voice, flag the leads worth your time, and keep the conversation moving while you run the business.
04
Analytics & Reporting
Monthly numbers in plain English, and what we are changing because of them. Reach, engagement, clicks and inquiries — plus what missed, why we think it missed, and the plan for the month ahead.
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Creative Direction
Photo and video direction so the feed looks like one brand, not twelve. Shot lists, b-roll days, and a set of branded templates your team can actually use between shoots.
06
Web & Build
Landing pages and builds for when social is working but the site loses the sale. We bring in a developer we have worked with for years rather than pretending to be one.
Where We Work
A Red Wing marketing agency close enough to walk in
Most of our clients sit within an hour of Red Wing. The shop on Main Street. The service business out past the bridge. The restaurant that is flat out from June to October and quiet by February. We know that rhythm because we live in it too.
We work with retail, hospitality, trades and service businesses across Goodhue County and southeast Minnesota — Hastings, Lake City, Cannon Falls and Zumbrota, down toward Rochester and Winona, and across the river into Pierce County. Some have never had a marketing person. Some have had three and are tired of starting over.
Being nearby matters more than people expect. We can stand in your store, watch where the light falls, and notice what customers pick up first and then put back down. That is the part nobody can brief you on over email.
We also work with businesses well outside Minnesota — brands that found us, stayed for the strategy, and have never once needed us in the room. If you are local, we will come and see you. If you are not, the work is exactly the same.
Ready to get started?
Let's talk about your brand
Tell us where you're at and we'll show you what a strategy built on buyer psychology can do for your business.